The Nonmarket Environment of McDonald’s - 830 Words

McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012). Issues Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010). The other controversial issue mentioned in the text is the consumer warnings vis-à  -vis the acrylamide chemical detected in McDonald’s French fries. However, despite the CSPI’s confirmation that the fries contained very negligible quantities of the carcinogen, McDonald’s image had already been tarnished. In addition, McDonald’s has been facing a series of lawsuits and defamations. An example of suchShow MoreRelatedImproving Ethical Behavior Is An Important Area Where Better Understanding Of Organization Behavior817 Words   |  4 Pagescom/sites/kensilverstein/2013/05/14/enron-ethics-and-todays-corporate-values/ Another instance where unethical behavior came as a serious nonmarket issue in the case of child labor. Many firms employ child labor in their offshore manufacturing centers, like toys (made by Chinse firm City Toy) used as gift items to the customers of McDonald`s. It was subjected to criticism and McDonald’s had to stop that strategy. With the pattern of organizational behavior (OB), injustice, corporate dishonesty, exploitation, andRead MoreMarketing Case Study9790 Words   |  40 Pageseither ethnocentric, polycentric, or regiocentric. CASE 1-2: McDonald’s Expands Globally While Adjusting Its Local Recipe Overview. Today, McDonald’s golden arches are one of the most recognized symbols in the world, just behind the Olympic rings. While growth within the U.S. has slowed, the picture outside the U.S. has appeared brighter, until recently. However, globally, taste profiles and consumer desires are changing. McDonald’s has responded to these changes by altering their basic productsRead MoreAaa Framework5113 Words   |  21 Pagesnetworking—responsibility for specific parts of a company’s business model to partner companies to accommodate local requirements, lower cost, or reduce risk. For example, Eli Lilly extensively uses strategic alliances abroad for drug development and testing. McDonald’s growth strategy abroad uses franchising as well as company-owned stores. And software companies heavily depend on both user adaptation and networking for the development of applications for their basic software platforms. A fourth type of adaptationRead MoreBrand and Page25228 Words   |  101 Pages it passes most legal tests. d. it is service oriented. e. it will usually not violate cultural taboos. Answer: (b) Difficulty: (2) Knowledge: (F) Page: 351-352 13. Due to differences in the cultural or competitive environment, a company may choose the _______________________ strategy if it wishes to keep its product economies scale intact but customize its communications. a. product and communication extension--dual extension b. product invention Read MoreImpact of Emerging Markets on Marketing15122 Words   |  61 Pagesbest example is the success of Western Union, which has organized a global money transfer system for migrant workers. Historically, franchising has been the most popular approach to market development, such as the pioneering success of Holiday Inn, McDonald’s, and Ace Hardware in the United States. P4: In markets consisting of unbranded competition for products and services, market development delivers better financial performance than market orientation. From relationship marketing to institutionalRead MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public