Computer Company Business Plan - 2564 Words

Current Market Status Target Markets and Brands XYZ analyzed available market research data to identify target segments that would be profitable and fit with our strategy. As a result, we identified three initial target markets Ââ€" the Cost Cutter, Workhorse, and Traveler. Use patterns and demand data for these customer segments are shown in Appendix A. Customers in the Cost Cutter segment desire an economical product Ââ€" essential, easy-to-use functions at a low price. We have developed the Charger brand for this market Ââ€" a nicely equipped model, yet the lowest priced in the industry. Our efforts to provide an affordable model have awarded us 69 percent of the market share for this segment. This market is attractive because of its†¦show more content†¦Like SBS, 3B is targeting the Workhorse and Traveler markets. 3B s manufacturing facility is located in the US, and they have sales offices in the US and Europe. Their lower performance can be attributed to higher production costs and fewer sales offices than the competition. Innovation, Inc. is currently trailing all other companies in the industry in both financial performance and market share. Innovation is targeting two markets with lower demand Ââ€" Traveler and Innovator. They have built their manufacturing operations in the US and have placed sales offices in the US and Europe. Innovation is trailing the other companies in the industry due to the lower demand segments they are targeting, increased production costs, and lower sales force productivity. They do have strong ratings for investment in the future, indicating that they are positioning themselves to be more competitive in future years. Company Analysis XYZ has developed several strengths that we will continue to maximize to help us develop a sustainable competitive advantage. These key strengths are: • Strong focus on investing in the future • Industry leader in manufacturing productivity • Among industry leaders in workforce management and productivity In addition to the strengths outlined above, we have also identified several weaknesses that the company must overcome to be successful. Our key weaknesses are: • Workhorse is ourShow MoreRelatedMerging Benefits at Huge Computer Company733 Words   |  3 PagesThe Case: Merging Benefits at Huge Computer Company Two major high-tech companies, Huge Co. (HC and Computer Co. (CC), have recently merged to form Huge Computer Company (HCC) and are now starting to combine the operations of both. A key issue of the integration has been how to treat the benefit and retirement plans from the two-companies—in particular, how to blend the plans for the software engineers, who are key to the continued success of the new company. 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