Thursday, November 28, 2019
Buddhism Details Essays - Indian Religions, Buddhism, Religion
Buddhism Details The most devoted followers of the Buddha were organized into a sangha. Its members were identified by their shaved heads and robes made of un-sewn orange cloth. The early Buddhist monks, or bhikkus, wandered from place to place, settling down in communities only during the rainy season when travel was difficult. Theravadan monks and nuns were humble and obtained their food in the form of offering on a daily round of the homes of ?Lay' devotees. Among the traditional functions of the Buddhist monks are the performance of funerals and memorial services in honor of the dead. Major elements of such services include the chanting of scripture and transfer of merit for the benefit of the deceased. (1, 3) Lay worship in Buddhism is primarily done individual rather than congregational. Although technically the Buddha is not worshipped through Theravada, worship is done through the stupa. A stupa is a dome-like structure containing a relic. Devotees walk around the dome in a clockwise direction, carrying flowers and incense as a sign of respect. The relic is the Buddha's tooth in Sri Lanka. It is the focus of a popular festival on the Buddha's birthday. The Buddha's birthday is celebrated in every Buddhist country. In Theravada this celebration is known as Vaisakha, the month after the Buddha was born. Popular in Theravada cultures is a ceremony known as pirit, or protection, in which readings from a collection of protective charms from the Pali canon are conducted to exorcise evil spirits, cure illness, bless new buildings, and achieve other benefits. This was a popular practice that practitioners of Buddhism, monks, did to help them reach Nirvana. (1, 3, 4, 5) In Mahayana cultures, ritual is more important than in Theravada cultures. Images of the Buddhas and bodhisattvas on temple altars and in the homes of devotees serve as a focus for worship. Prayer and chanting are common acts of devotion, as are offerings of fruit, flowers, and incense. One of the most popular festivals in China and Japan is the Ullambana Festival, in which offerings are made to the spirits of the dead and to ghosts. It is said that during this celebration the gates to the other world are open so that departed spirits can return to earth for a brief time. (1, 3, 4, 5) In the Christian faith, people may practice several methods to bring them closer to God or ?Heaven. One way has been around for many centuries, called baptisms. Baptism is an initiation into the religion. Jesus was among the first to be baptized. He was baptized by John at the beginning of his public ministry (Mark 1:9-11). Another practice that is used among the Christian religion would be prayer. A Prayer may be individual or done as a group, formal or spontaneous, silent or spoken. Christian prayer normally includes gospel, praise, thanksgiving, confession, and an appeal for forgiveness. Another ritual that is very similar to ?Lay Worship' would be Christmas. People often celebrate this holiday as Jesus Christ's birth-date, even though it was not because of many biblical references, but despite that, People celebrate this with carols. The carols could be the equivalent of chanting holy scripts in Buddhism. (1, 2, 4) The Christian religion is not that similar to Buddhism for many reasons. One reason is that Buddhism does not have a God. In Buddhism, people do not worship anybody, since that divine being was also just human. The goal is to achieve Nirvana, like the Buddha did. Christianity has a God and Jesus as his son. We worship God and Jesus. People strive to be noble and good. In Christianity, there is pursuit of happiness and morality, but not through greed. Although the goal is not Nirvana, one goal is through prayer is to be truthful with yourself and God. Achieving Nirvana is very similar to achieving Heaven. In Christianity, there is one god, and in Buddhism there is no God. (1, 3, 4) To me, Christianity is more appealing to me, just because I have lived as a Christian, my whole life. If I had not, I believe I still would find Christianity more appealing, since there is a God to worship. There is also a story of how the much of the world began. Also it is more comforting, since in Buddhism, one should sacrifice them self, like everything else is more important than you. Logically Christianity is better to me since people can about their daily lives with out having to chant everyday. In Christianity, it is more logical
Monday, November 25, 2019
The effects of the Pollyanna Principle when remembering and recalling pleasant and unpleasant words.
The effects of the Pollyanna Principle when remembering and recalling pleasant and unpleasant words. The Pollyanna Principle is defined by Matlin (2006) with respect to memory and other cognitive processes as pleasant items are usually processed more efficiently and more accurately than less pleasant items. This was consequently named the Pollyanna Principle after the fictional character Pollyanna who was known to look on the bright side of life and to find goodness out of every environment and situation (Warr, 1971, as cited in Sargent, 2005). Numerous studies have also supported this fact by illustrating that people tend to display optimistic beliefs of themselves (Larwood Whittaker, 1977; Svenson, 1981, as cited in Silvera, Krull Sassler, 2002) and the external world around them (Klar Gilda, 1997, as cited in Silvera et al., 2002).One of the basis arising from the Pollyanna Principle contend that people are more accurate in learning and the subsequent recall of words that are found as pleasant in comparison to words that are found as less pleasant and neutral (Sargent, 2005).A graph demonstrating the serial position effect
Thursday, November 21, 2019
Social Networking and Whether It Helps Create a Utopian or Dystopian Essay
Social Networking and Whether It Helps Create a Utopian or Dystopian Society - Essay Example 1. Body A. Utopian society B. Dystopia society 2. Analysis and evaluation 3. Definitions Conclusion: In conclusion, social networking plays a big role in shaping responses to situations and understanding between people from diverse social and cultural backgrounds. It has made it possible to sell ideologies and get new perspective on any issue discussed. Introduction The introduction of social networking sites in the internet have had mixed reactions from scholars and individuals. Though philosophical analysts believe that the production of individuals in work places has reduced drastically, there are those on the view that the sites bring new, constructive ideas through interaction. The sites are believed to have brought a utopia society. As defined by Michael et. al., utopia refers to an ideal or a visionary world of political, social, and economic perfection (10). The resultant utopian society is one that achieves absolute harmony and happiness through exercising of perfect conside rations for people to live by. Dystopia refers to the complete opposite of utopia characterised by extremely fearful and dehumanizing conditions. It follows that a dystopian society is one characterised by lack of basic freedom, misery, and widespread discrimination based on race, sex, intellect or any other disparities that exist in societies. Wars, natural and anthropogenic calamities, overpopulation, scarcity of resources, high levels of crime and occurrence of epidemics bring about dystopia, whether in isolation or a combination of two or more. The two are mutually exclusive in that the presence of one automatically rules out the other. A classic example of this relation between the two is the attempt by the German leader, Adolf Hitler, to create a utopian society constituting a super race, which backfired in to a dystopian society for the discriminated minorities. A utopian or dystopian society at the global level results from localized small communities that facilitate interac tion of people with similar goals of unity and harmonious co-existence or the lack of it. Leaders across board strive to form societies that uphold basic human freedoms; exercise democracy in decision-making, equality between sexes, races, and different persuasions, fairness in resource distribution and environmental sustainability among others to make the world an oasis of peace for all. This implies that people exercise greater control of their actions than they do currently; cooperate in organizing and undertaking activities that affect others and the environment. This is contrary to current capitalist and communist systems practised, in which the elite have complete control over poor whom they exploit for economic gains. Education is a basic ingredient of utopia; learners should be encouraged to carry on with their interests in order to fully explore and develop their criticality in thinking. Political leadership and governance would be expected to change to an egalitarian syste m in which people organise themselves voluntarily to manage vital institutions without coercive and hierarchical structures. Encouraging basic science and technology with priority to appropriate application and careful understanding of its implications on the ecology before adoption is another tenet of utopianism. Other features include practice of equality between sexes, exercise of great control over individual contact and tolerance to the highest
Wednesday, November 20, 2019
Engineering - Anaerobic Digestion Essay Example | Topics and Well Written Essays - 2000 words
Engineering - Anaerobic Digestion - Essay Example Leading in the Go Green, campaign is biogas. Biogas is defined as a mixture of carbon dioxide and methane gas, which is sourced from the breakdown of organic matter, usually waste, in a process referred to as anaerobic digestion. The process is a method by which raw biogas is converted into cleaner, efficient and easier used energy sources. Planning a biogas plant Designing a biogas plant is an engineering problem that has to be approached by considering all the operational, economic, environmental and sustainability conditions. Before designing the biogas plant in the Middle East, the engineer has to first engage in plans, which are conceptualized ideas, but not suited for any one given application. In planning, some of the considerations to look into include the naturally occurring resources, agricultural development, social conventions, customer energy requirements and possible construction site. Careful planning is necessary to eliminate present and cumulative or multiplier effec ts on the design. As a biogas digester (production unit) is a costly investment, it cannot be simply set up as a temporary station. Design The design of the biogas unit is dependent on the conditions a given society poses to the objective. A biogas unit is affected by numerous conditions such as the environmental conditions, design and socio-economic conduct of the people of that region. The choice of the design is determined by the conditions of the chosen site. Designing a biogas unit in the Middle East is a generalized idea, to come up with a perfect unit, the engineer has to analyse the conditions and challenges a given site provides. Just as any system, the biogas production plat is affected by the input and any additional disturbances, which are reflected in the output (which in our case is biogas). Physical conditions Physical conditions are one of the most influential factors when it comes to designing and setting up a biogas digester. Since the anaerobic process of biogas p roduction is quite sensitive to temperature, then care should be taken in considering the climate of a given locale. Other conditions apart from the climate of a location that may be put to test include the soil conditions, the feedstock or substrate for digestion, and the available building material. The design considerations in terms of the substrate and size of the digester are determined by the consumers as well as the available building material. Insulation of the digester happens to be the main consideration in setting up the plant. The anaerobic process operates at temperatures of between 30 and 60 C. keeping the temperature between these limits is of great necessity to ensure that the bacteria involved in the digestion process lives, for high or low temperature leads to their death. Skills and labour Another requirement in designing is skills and labour. The technology involved in setting up a biogas plant is sophisticated and requires skills from both the constructors and d esigners. The complexity of the design usually dictates the type and level of skill involved in the construction process. Depending on the size, distance and costs, the biogas digester may be prefabricated or made in-situ. Standardization Although plants may be designed to fit the needs of a given consumer, there is a need for standardizing the design.
Monday, November 18, 2019
Outline and evaluate the negotiating skills you have used Essay
Outline and evaluate the negotiating skills you have used - Essay Example Specified means of negotiations can be utilized in numerous situations, be it in legal systems, industrial disputes, government, or domestic relationships. General negotiation skills are learned and applied in an extensive range of activities to resolve any difference that arise in a work place. I was working in the United Credit Bank in Azerbaijan, during my internship, where I used to deal with the reporting process. On several occasions, I used my negotiation skills to be permitted to make some significant changes in my reports. However, it could have been more successful if I could have identified these issues prior to producing the report, so I wouldnââ¬â¢t need to enquire from my manager to give me permission for making the changes in the reports. As much as the idea was not viewed negatively by my manager, I realized that I could have behaved in a more successful way. Some of the negotiating skills I used include the following: Preparation First, I used to prepare myself fo r the negotiations by deciding on when and where I would meet my manager after writing my reports. At this stage, I also used to limit the time I could use when asking her of any issues to prevent any disagreement and unnecessary conversations between the two of us. I always made sure that I have gone through my reports especially those concerning any monetary records to be fully aware of the facts so that it could be easier for me to clarify my position to the manager. In this context, I specifically went through the rules and regulations of the bank and made sure they were on my fingertips to prove that I had not violated any policy. By this, my boss could not spend much time trying to clarify information that she expected I was familiar with (Nadler, 2003). Analyzing the problem As a bank employee at that time, I had to ensure that my internship become successful, hence I took my time to determine what my manager really expected of me. Before I could approach her, I used to analy ze the issues in my reports, especially in record keeping so that both our interests could not disagree. I often detailed by analysis by identifying the interested parties, such as the manager herself, the auditor, and other executives, and spot out the issues they could have criticized. However, sometimes I could not single out the real issues as required. Active listening during discussions Putting in mind that I often did not spot out the actual issues of concern, I could forward my cases exactly the way I saw them. Major skills used here included questioning, clarifying, and listening to my manager. Sometimes I could take notes as she explained to record important points put forward just in case I needed more clearing up. Nevertheless, it came to my notice that I rarely applied this skill efficiently because I tented to concentrate more on noting than listening. This led to hardships at some points as she could end up talking too much than I expected and that I never got an equa l chance to present my case as she always did. Another impact I noted when I seemed to write much and listen less was that I failed to notice her body language, which could have enabled me to know if she was happy with my questions or if she demonstrated something important. She could at times forbid me from writing and use my pen to illustrate her point by rectifying the issues in my reports, and this is when I often concentrated. Control of emotions The United Credit Bank of Azerbaijan is a large bank with many daily activities and
Friday, November 15, 2019
Promotion and sales and marketing techniques
Promotion and sales and marketing techniques Promotion and Sales:- The term Promotion and Sales are totally interdependent on each other. Promotion is a communication link between buyers and sellers. It is a function of informing, persuading, and influencing a consumers purchase decision. Promotional activities include: media advertising, direct mail, personal selling, sales promotion and public relations. A sale consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. Promotion Mix:- The Combination of promotional activities an organization uses is called promotion mix . Integrated marketing communications (IMC):- Coordination of all promotional activities to produce a unified, customer-focused promotional message. Aim:-The main role of this assignment is to examine the role of Promotion and Sales and to find out market technique. In this assignment we are analyzing the following techniques: 1. Traditional elements of the promotion mix. 2. Advertising media. 3. Steps in Business to Business Selling. 4. Steps involved in setting up a public relations programme 5. Promotional techniques used to reach customers. Traditional elements of the promotion mix: Advertising Personal Selling Sales Promotion public relations Product Product Traditional Promotional Mix The Promotional mix works like a subset of the marketing mix, with its product, distribution, promotion, and pricing elements. With the promotional mix, the marketers attempt to create an optimal blend of various elements to achieve promotional objectives. The promotional mix requires a carefully designed blend of variables to satisfy the needs of a companys customers and achieve organizational objectives. Promotional Mix: Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and non personal selling to achieve promotional objectives. I. Personal Selling :- is the oldest form of promotion. It is conducted on a person-to-person basis with the buyer. It involves the search for new prospects and follow up service after the sale. It is mainly face to face presentation and promotions of goods and services. Its more accurately described today as helping others satisfy their wants and needs. This direct form of promotion may be conducted: a. Face-to-face b. Telephone c. Videoconferencing d . Interactive computer links between buyer and seller Benefits of Personal Selling :- The benefit of personal selling is that there is a person there to help you complete a transaction. The sales person should listen to your needs, help you reach a solution and do all that is possible to make accomplishing that solution smoother and easier. 2. Non-personal Selling a. Advertising:- is any paid, non personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor Identified in a message that is intended to inform or persuade members of a particular audience. Advertising primarily involves the mass media, such as newspapers, television, radio, magazines, and billboards, but also includes electronic and computerized forms of promotion such as Web commercials, CDs and DVDs, and video screens in supermarkets. b. Product Placement:- a form of non personal selling in which the marketer pays a motion picture or television program owner a fee to display his product prominently in the film or show. Through their product gets so much popularity and they get the benefit from this. So this type of non personal selling is very good for their product placement. C. Sales Promotion:- consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. Sales promotion provides a short-term incentive, usually in combination with other f forms of promotion, to emphasize, assist supplement, or otherwise support the objectives of the promotional program. For example, Restaurants, including fast food establishments, often place certain items on the menu at a lower price for a limited time only. Movie promotional tie-ins are a classic example. Movies are tied into food, drinks and restaurants. Sales promotion includes the following activities: 1) Displays, 2) trade shows, 3) coupons, 4) contests, 5) samples, 6) premiums, and 7) product demonstrations. Sales Promotion can be achieved both internally ( with in the company) and externally (outside the company) Public Relations and Publicity:- Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public Change Policies and procedures Inform people that youre being responsive to their needs. Comparison of the Four Promotional Mix Elements Personal Selling Advertising Sales Promotion Public Relations Advantages Permits measurement of effectiveness Elicits an immediate response Tailors the message to fit the customer Reaches a large group of potential consumers for a relatively low price per exposure Allows strict control over the final message Can be adapted to either mass audiences or specific audience segments Produces an immediate consumer response Attracts attention and creates product awareness Allows easy measurement of results Provides short-term sales increases Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages Relies almost exclusively upon the ability of the salesperson Involves high cost per contact Does not permit totally accurate measurement of results Usually cannot close sales Advertising media Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. It is any paid, non personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor Identified in a message that is intended to inform or persuade members of a particular audience. Advertising primarily involves the mass media, such as newspapers, television, radio, magazines, and billboards, but also includes electronic and computerized forms of promotion such as Web commercials, CDs and DVDs, and video screens in supermarkets. Various types of Advertising media 1 Newspapers 2 Television 3 Radio 4 Magazines 5 Outdoors 6 Direct mail 7 Internet The above described media are classified according as retail advertising, trade advertising, business to business advertising ,institutional advertising, product advertising ,comparison and online advertising. Advantages of Advertising media It reaches a large group of potential consumers for a relatively low price per exposure. Allows strict control over the final message. Can be adapted to either mass audiences or specific audience segments. Disadvantages of Advertising media Does not permit totally accurate measurement of results Usually cannot close sales. Global advertising Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[24] Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. Steps in business to business Selling In business to business-selling, it is critical for the sales person to known the product well to know how the product compares to competitors s products. Such product knowledge is needed before the salesperson begin the selling process. Example of this is customer relationship management software (CRM).It is useful for establishing long term relationships with customers imagining you are a software sales person showing business user the advantages of various programs .It consists of Prospect and Quality Pre approach Approach Make Presentation Answer Objectives Close Sale Follow up 1.Prospect and Quality The first step is of prospecting. Prospecting involves researching potential buyers and choosing those most likely to buy. That selection process is called qualifying. To qualify people means to make sure that they have need for product, the authority to buy and the willingness to listen to a sales message. A person who meets these criteria is called a prospect. 2.Pre approach In this approach you must learn as much as possible about customers and their wants and needs. In this gathering the information before you approach the customer is critical. As we said an example of CRM selling you would know which people are likely to buy or use it. Approach In this the main idea is to give an impression of friendly professionalism, to create rapport,, to build credibility, and to start a relationship. Often the decision of whether to use a software package depends on reliable service from the salesperson. Make Presentation In the actual presentation of the CRM software, the idea is to match the benefits of your value package to the clients needs. Various companies provide sales proposal software that include everything from power point presentations to competitive analysis. During the presentation is a great time to use testimonal to Show potential buyers that they are joining leaders in others firms in trying this software. 5 Answer Objections You should anticipate any objections the prospect may raise and determine proper responses. Think of questions as opportunities for creating better relationships, not as challenges to what youre saying. Customers may have legimate doubts and you are there to resolve those doubts. Relationships are based on trust, and trust comes from successfully and honestly working with others. it. Close Sale As a salesperson, you have limited time and cant spend forever with one potential customer answering questions and objectives. A trial close consist of a question or statement that moves the selling process towards the actual close. As you can see, salespeople must learn to close many times before a long term Relationship is established. or relationships, not as challenges to what youre saying. Customers may have legimates doubts and you are 7.Follow Up The selling process isnt over until the order is approved and the customers is happy. The sales relationship may continue for years as you respond to new request for information. Salesperson realy needs to be providers of solutions to their customers and also needs to think about happen after the sale. The follow up step includes handling customers complaints ,making sure the customers questions are answered and quickly supplying what the customers wants. Steps involved in setting up a public relations programme Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Public relation is defined as the management function that evaluates public attitudes ,request and procedures in response to the public s request, and executes a program of action and information to earn public understanding And acceptance. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public: Public relation start with good marketing research. Change Policies and procedures : Businesses dont earn understanding by bombarding the public with propaganda, they earn understanding by having programs and policies and practices in their public interest . Inform people that youre being responsive to their needs: Its not enough to simply have programs in the public interest. You have to tell the public about those programs so that they know youre being responsive Public relations has more power to influence consumers because the message comes from source that is perceived as being more trustworthy. Advantages of Publicity: Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages of Publicity: May not permit accurate measurement of effect on sales Involves much effort directed toward non-marketing-oriented goals 5.Promotional techniques used to reach customers There are several Promotional techniques that encourage/stimulate customers to patronize a specific retail store or to try a specific product. These promotional techniques give various benefits/bonuses to customers and these are mainly classified as 1.Coupons: This is the most common technique which usually reduce the purchase price or offered as cash. Need to state the offer clearly and make it easy to recognize. 2. HandoutAwash in Coupons Looks at the volume of coupons (323 bn) and the poor redemption rate (less than 3%). Looks at more innovative media to deliver coupons (currently over 80% are delivered via the Sunday paper).in store by the products, as customers exit the store based on purchasesdiscussed delivering coupons to customers as they enter the store, using a card that swipes to indicate past purchases. Past buying behavior is the best predictor of future buying patterns Users only redeem coupons they would ordinarily purchase. 75% of the coupons are redeemed by consumers who would buy the brand already. . 3 Demonstrations: Excellent attention getters. Labor costs are usually high. 4. Frequent User Incentives: Major airlines, helps foster customer loyalty to a specific company. Credit card companies. Trading stamps-Co-ops back in England, foster retail loyalty. 5. Point of Purchase Display: Outside signs, window displays, counter pieces, display racks. 90% of retailers believe that point of purchase materials sell products. Essential for product introductions. Also with 2/3 of purchasing decisions made in the store, they are important. 6. Free Samples: Stimulate trial of product. Increase sales volume at the early stage of the product life cycle and obtain desirable distribution .Most expensive sales promotion technique. Not appropriate for mature products and slow turnover products. 7. Money Refunds/Rebates: Submit proof of purchase and mail specific refund, usually need multiple purchase for refund. Helps promote trial use, due to the complexity of the refund, it has little impact. Customers have a poor perception of rebate offered products. Used extensively in the Auto and Computer industry. 8. Premium Items: Offered free or at minimum cost as a bonus. Used to attract competitors customers,different sizes of established products. McDonalds Last summer the following tie-in premium programs. Casper with Pepsi, Pizza Hut, Choice Hotels Congo with Taco Bell Batman Forever with McDonalds, Kelloggs , Six Flags, Sears Pocahontas with Chrysler, Nestle, General Mills, Burger King Mighty Morphin with McDonalds Cents-off Offer: Strong incentive for trying a product-very similar to coupons, but are a part of the package. Consumer Contests and Sweepstakes: Consumers compete based on their analytical or creative skills. Must be accurate or you will anger customers/retailers. Sweepstakes are prohibited in some states. Conclusion From the above discussion of various Promotion and sales technique we conclude that promotion with advertising is a part of total system approach that lead to maketing principles. Promotion and sales are interdependent on each other. It helps to increase demand for the product with a view to increase the companys sale and profit.
Wednesday, November 13, 2019
Sound Essay -- Hearing Papers
Sound It may be commonplace to point out that acoustic reality and perceptual reality are different. In a live performance situation, for example, no matter how still the audience, the environment will be full of sounds extraneous to the music. If a tape recorder were positioned somewhere in the midst of such a situation, and if a segment of the resulting tape were submitted to digital sound analysis, the results would highlight the difference between what one heard during the performance (what is presumably captured on the tape), and what analysis confirms the tape actually contains. Sound analysis reveals the behavior of sound in the physical world. In this case, analysis would show that soundwaves from all the sound sources in the environment -- the various instruments of the performance, perhaps the stirring of the audience, or the sound of vehicles passing beyond the confines of the performance context -- the multitude of acoustic elements that make up each of these sounds do not rema in conveniently grouped by source. Rather, the components of all these sounds mix together, combining into a single, very complex waveform which is represented on the tape and revealed through analysis. This is because sound waves are additive, like waves in water, multiplying in quality rather than quantity. In the simplest possible terms, what digital analysis uncovers are the acoustic features of the sounds captured by the tape recorder; what are actually heard are the perceptual features of the same sounds. The acoustic and perceptual characteristics of sound are not the same, nor in many cases is there a one-to-one correspondence between them. Parameters of Sound In a very general sense, sounds in a normal environment consist o... ...on provided by either form of presentation is an approximation at best, limited by the resolution capabilities of both the digitizer and the analyzer, as well as by the fineness of detail possible in the graphic display of the software. It is also important to be cautious in considering which details of the visual representation of a sound sample are salient to the sound as perceived; often the picture of a sound will include clearly visible elements which are acoustically present in the sound but too short in duration, or too soft in intensity to register perceptually. A useful maxim in this regard is the following: If a discrete element is filtered from a sound with no difference to the resulting tonal sensation, then the element is unimportant to the final percept and need not be considered in interpreting the data, no matter how blatantly it appears in analysis. Sound Essay -- Hearing Papers Sound It may be commonplace to point out that acoustic reality and perceptual reality are different. In a live performance situation, for example, no matter how still the audience, the environment will be full of sounds extraneous to the music. If a tape recorder were positioned somewhere in the midst of such a situation, and if a segment of the resulting tape were submitted to digital sound analysis, the results would highlight the difference between what one heard during the performance (what is presumably captured on the tape), and what analysis confirms the tape actually contains. Sound analysis reveals the behavior of sound in the physical world. In this case, analysis would show that soundwaves from all the sound sources in the environment -- the various instruments of the performance, perhaps the stirring of the audience, or the sound of vehicles passing beyond the confines of the performance context -- the multitude of acoustic elements that make up each of these sounds do not rema in conveniently grouped by source. Rather, the components of all these sounds mix together, combining into a single, very complex waveform which is represented on the tape and revealed through analysis. This is because sound waves are additive, like waves in water, multiplying in quality rather than quantity. In the simplest possible terms, what digital analysis uncovers are the acoustic features of the sounds captured by the tape recorder; what are actually heard are the perceptual features of the same sounds. The acoustic and perceptual characteristics of sound are not the same, nor in many cases is there a one-to-one correspondence between them. Parameters of Sound In a very general sense, sounds in a normal environment consist o... ...on provided by either form of presentation is an approximation at best, limited by the resolution capabilities of both the digitizer and the analyzer, as well as by the fineness of detail possible in the graphic display of the software. It is also important to be cautious in considering which details of the visual representation of a sound sample are salient to the sound as perceived; often the picture of a sound will include clearly visible elements which are acoustically present in the sound but too short in duration, or too soft in intensity to register perceptually. A useful maxim in this regard is the following: If a discrete element is filtered from a sound with no difference to the resulting tonal sensation, then the element is unimportant to the final percept and need not be considered in interpreting the data, no matter how blatantly it appears in analysis.
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